Welcome back ladies and gents! Continuing on with the A to Z challenge here. Has anyone lost their mind yet? I think I'm getting close. After all, I let the hero of my book Cleanse Fire join the challenge too, so that's DOUBLE work for my tired fingers. But my keyboard is holding up just fine so far!
Today, I'm talking about industry - as in knowing it. Research your market and the current industry trends for your genre is very important.
For example, take me - a high fantasy author. Looking at things on the surface it might seem like I'm wasting my time as Urban Fantasy and Paranormal Romance seems to be the HUGE hits right now. But, further research has told me that High Fantasy is making a rise in popularity as Urban Fantasy has run it's current course of huge demand.
No, I don't mean UF is fading to oblivion, far from it. But, High Fantasy is tends to stay toward the back of the trends, even when it's at a high point. I had a few agents tell me last year while I was trying to submit my book Burden of Prophecy, that High Fantasy was "coming back" as many editors and agents are looking for something other than vampire and werewolf stories that has been a huge popular topic as of late for obvious reasons.
Now, why would knowing this be important? Well, if you get your book out during a time when your genre is in high demand, the more likely people are to search for your genre (and thus find your book) to read. I also find, based on talking to other authors, that it is harder to get your book accepted if the trend doesn't show a need for your particular genre/story.
So, knowing what the market and industry trends are will greatly help you get your book out there - at the right time when it can reach the most readers. At least that is what my research has shown me.
Do you research your market and industry? I am constantly looking and reading for information about it. It's an ongoing thing. Keep in mind that most of the stuff you find on blogs and websites is about two years old. That is why constant research is important so you can keep up with the changing trends.